online was always meant to be a fantastical escape from the mundanity of terrestrial existence! "working on the web"?!? we're meant to be wandering the unkempt fields of the web, getting knotted in the shoelaces of its streams; finding the warm, sun-dappled clearings of the web
the web used to be about tending a small garden and lighting a candle in your cottage window for travelers, not about "shit posting", not about "engagement".
what is "creating content" in the shadow of the great, stoic mountain ranges of the internet??